Personal Data Clarification Text

This Clarification Text has been written by SERAF GIDA A.Ş. (“COMPANY”) acting in the capacity of data controller in order to explain and inform the COMPANY regarding the processing of personal data of the COMPANY’s customers/users in accordance with the Personal Data Protection Law No. 6698 (“Law”). You can access detailed information on the processing of your personal data that you share with the COMPANY from the COMPANY’s Personal Data Protection and Processing Policy (Policy) available at www.seraf.com.tr.

1. Purpose of Processing Personal Data

Your personal data collected by the COMPANY is subject to the provisions of the Law for the following purposes; 5. and 6. personal data will be processed within the scope of the personal data processing conditions and purposes specified in the articles. Within the scope of planning and execution of the activities necessary for the recommendation and promotion of the products and services offered by the COMPANY to the relevant persons by customizing them according to the tastes, usage habits and needs of the relevant persons; – Planning and/or execution of customer/user satisfaction activities – Planning and/or execution of market research activities for the sales and marketing of products and services – Planning and/or execution of marketing processes of products and/or services – Planning and/or execution of relevant processes to obtain the highest benefit from the products or services offered by the COMPANY Within the scope of carrying out the necessary work by our business units and executing the relevant business processes in order to benefit the relevant persons from the products and services offered by the COMPANY; – Planning and/or execution of sales processes of products and/or services – Planning and/or execution of after-sales support services activities – Planning and/or execution of customer/user relationship management processes – Follow-up of customer/user requests and/or complaints – Follow-up of contract processes and/or legal requests Within the scope of ensuring the legal, technical and commercial business security of the COMPANY and related persons who have a business relationship with it; – Planning and/or execution of the COMPANY’s audit activities – Planning and execution of the necessary operational activities to ensure that the COMPANY’s activities are carried out in accordance with company procedures and/or relevant legislation – Ensuring the security of the COMPANY’s operations – Ensuring that the data is accurate and up-to-date – Providing information to authorized institutions arising from legislation Within the scope of carrying out the necessary work by our relevant business units for the realization of the commercial activities carried out by the COMPANY and carrying out the related business processes; – Planning, auditing and execution of information security processes – Establishment and management of information technology infrastructure – Follow-up of financial and/or accounting affairs – Follow-up of legal affairs – Planning and/or execution of activities to perform effectiveness/efficiency and/or relevance analysis of business activities – Planning and execution of business activities – Planning and execution of corporate communication activities – Planning and execution of logistics activities – Planning and execution of production and/or operation processes Within the scope of planning and execution of the COMPANY’s commercial and/or business strategies; – management of relations with stores, business partners and/or suppliers – execution of strategic planning activities – planning and follow-up of performance evaluation processes of stores, business partners and/or suppliers

2. Parties to whom Personal Data may be Transferred and Purpose of Transfer

Your personal data collected by the COMPANY are transferred to SERAF GIDA A. Ş. and our affiliates, shareholders, business partners (only anonymously), legally authorized public institutions and private persons and other persons for the purposes of planning and execution of the commercial and/or business strategies of the Company detailed above, carrying out the necessary work by our relevant business units for the realization of the commercial activities carried out by the company and the execution of the related business processes, ensuring the legal, technical and commercial business security of the Company and the relevant persons in business relations with the Company, carrying out the necessary work by our business units to benefit the relevant persons from the products and services offered by the company and carrying out the relevant business processes.Ş. and our affiliates, shareholders, business partners (only anonymously), legally authorized public institutions and private persons and other persons within the framework of the personal data processing conditions and purposes specified in Articles 8 and 9 of the Law.

3. Method and Legal Grounds for Collecting Personal Data

Your personal data is collected by the COMPANY through channels such as e-mail, relevant websites and mobile applications, electronically through social media accounts that you allow the COMPANY to access, and/or through the call center. Your personal data is also subject to the provisions of the Law 5. and 6. of this Clarification and Consent Text and within the scope of the personal data processing conditions and purposes specified in Articles 6 of this Clarification and Consent Text; 1. and 2. may be processed and shared in line with the legal reasons and purposes specified in the articles.

4. Personal Data Processed by the COMPANY with Your Explicit Consent and Purposes of Processing

The COMPANY will be able to process your personal data specified below for the purposes specified below, within the scope of your explicit consent given by your approval of this Clarification and Consent Text. – Your identity information, contact information, customer and customer transaction information and marketing information that you have shared within the scope of your legal relationship with the COMPANY, planning and execution of the marketing processes of the products and services offered by the COMPANY and making e-mail instant notifications by the COMPANY within the scope of planning and execution of the relevant processes in order to obtain the highest benefit from the products and services offered by the company, targeting, profiling and analysis by determining user habits, It may be processed and shared for the purposes of offering you discounted campaigns, offering customized content, digital marketing, remarketing, advertising, conducting evaluation, analysis and optimization activities regarding the advertisements made to you within the scope of planning and developing processes related to the COMPANY’s business and strategies, conducting market research and surveys within the scope of planning and execution of market research activities for the sales and marketing of the products and services offered by the company. – In addition, your username, order information, e-mail address and residential information, etc., which you have shared within the scope of your legal relationship with the COMPANY; Your user information may be shared by the relevant persons and institutions for the purpose of planning and execution of the performance management processes of our business and prevention of fraudulent acts related to this.

5. Rights of the Personal Data Subject

Law’s 11. Within the scope of the article, you, as the personal data owner, are granted the following rights:

– Learn whether your personal data is being processed or not,

– Requesting information if your personal data has been processed,

– Learn the purpose of processing personal data and whether they are used in accordance with their purpose

– To know the third parties in Turkey or abroad to whom your personal data are transferred,

– To request correction of your personal data in case of incomplete or incorrect processing and to request notification of the transaction made within this scope to third parties to whom personal data is transferred,

– Although it has been processed in accordance with the provisions of Law No. 6698 and other relevant laws, in the event that the reasons requiring its processing disappear, to request the deletion or destruction of your personal data and to request notification of the transaction made within this scope to third parties to whom your personal data has been transferred

– To object to the occurrence of a result against you by analyzing your processed data exclusively through automated systems,

– In case you suffer damage due to unlawful processing of your personal data, you can request the compensation of the damage As personal data owners, you can submit your requests regarding your rights to the COMPANY by the methods specified in the COMPANY’s Personal Data Protection and Privacy Policy at www.seraf.com.tr. The COMPANY will finalize the request free of charge as soon as possible and within thirty days at the latest, depending on the nature of the request. However, if the transaction requires an additional cost, the COMPANY reserves the right to charge a fee over the tariff determined by the Personal Data Protection Board.

Click to download the Data Subject Application Form, (kvkk-basvuru-formu.docx (25 KB)